Which Tools Allow You to Scrape Google Search Features?

 October 25, 2023

By  Kyrie Mattos

Google is the most popular search engine today. It is installed on almost every computer, tablet, and mobile phone. According to recent statistics from research companies, it is a unique search engine with more than 4 billion global users. The fact that billions of people use it is clear evidence of the naturalness and organicity of the data in this search engine. Many businesses nowadays are scraping Google SERP (Search Engine Result Page) data actively with a Google Scraping API.

A Google scraping API that specializes in scraping SERP data from Google offers its users a high-speed and automated web scraping experience. In this way, users programmatically access Google SERP data. So, have you ever thought about why scraping Google SERP data is important for businesses? In this article, we will first find an answer to this question. Then, we will list the most popular web scraping APIs in the market that provide Google SERP data. So let’s get started.

What is the Importance of Scraping Google SERP Data For Businesses?

The Internet is an extremely valuable and natural source of information for the business world. Google search engine is one of the main search engines used to access this information for the business world. Scraping data from Google is of great importance for businesses. This data forms the basis of strategic decisions in market research, competitive analysis, customer feedback, and more. Therefore, the process of businesses obtaining data from Google has become a critical element in growing their business and gaining a competitive advantage.

Some important use cases that will reflect the importance of data scraping from Google are as follows:

  • Market Research: Today, many large businesses analyze market trends and consumer behavior with the data they obtain from Google. In this way, they can better shape their product development and marketing strategies.
  • Competitive Analysis: Businesses regularly obtain Google SERP data to monitor their competitors’ online presence and analyze their strategies. This helps businesses gain a competitive advantage. Scraping data from Google is a powerful solution to monitor competitor activities.
  • Customer Reviews and Feedback: Businesses can improve service quality by collecting customer reviews and feedback from Google. In this way, businesses increase customer satisfaction and can create a loyal customer base. This opens the door for businesses to expand globally and become number one locally.
  • SEO Improvements: Businesses can monitor and improve their website’s SEO (Search Engine Optimization) performance by scraping SERP data from Google. This helps websites attract more organic traffic and rank higher in SERP results.
  • Product and Service Pricing: Monitoring market prices and understanding competitors’ pricing strategies helps businesses make accurate pricing decisions.
  • Trend Analysis: SERP data from Google can be used to track current trends in the industry or target market. This helps businesses make more informed decisions when planning future investment or growth steps.

Extracting data from Google is an important step in helping businesses develop more informed, competitive, and customer-focused strategies. Therefore, businesses must improve their ability to access and analyze this data to create a successful competitive advantage.

Top Google Scraping APIs

In this section, we will cover some of the most popular web scraping APIs that help you scrape Google SERP data.

Zenserp API

home page of the zenserp api that is scraping google serp data

Zenserp is one of the most expert web scraping APIs in the market when it comes to SERP scraping. It provides SERP data in a structured format not only from Google search engines but also from other popular search engines such as Yandex, Bing, and DuckDuckGo. Zenserp is an API from Google that specializes in scraping SERP data. It also offers a very comprehensive service to its users by providing SERP data from Google Images, Google Videos, Google Maps, Google News, and even Google Trends. Additionally, thanks to its powerful infrastructure, it prevents banning during web scraping.

Zenserp is a free Google SERP API. With its free plan, it offers free use of up to 50 API calls per month. Its paid plans start at $29 per month for 5,000 API calls.


home page of the serpapi

SerpApi is a very powerful SERP scraping API that can provide SERP data from many domains owned by Google. It provides SERP data in real-time from Google Play Store, Google Products, Google Images, Google Videos, Google Events, Google Finance, and dozens of other websites. Additionally, SerpApi can provide SERP data from different popular websites other than Google. Some of these include Baidu, Walmart, Yandex, Bing, and Yahoo. It also offers an easy integration process to developers by presenting the data obtained in real-time in JSON format.

SerpApi’s free plan is limited to 100 API calls per month. Additionally, the first of its paid plans, the Developer plan, costs just $50 per month for 5,000 API calls.

Serper API

home page of the serper api

Serper API is a very popular Google SERP scraping API that is actively used by more than 25,000 developers and companies. Companies that use this API include SEO.ai, Metaview, and GitBook. Serper API provides SERP data from the Google search engine at extremely high speed. It also provides SERP data from Google Images, Google Videos, Google Places, and Google News. The SERP data it offers includes ‘title’, ‘link,’ ‘snippet,’ and even ‘imageUrl’ fields.

Serper API has a very flexible pricing policy. It offers 2,500 API calls for free, with no credit card information required. Additionally, its Starter plan is $50 for 50,000 API calls.


home page of the scale serp api

Scale SERP is another popular SERP API in the market. It provides SERP data from Google Search, Google Images, Google Videos, Google News, Google Places, Google Shopping, and Google Products websites. It has an infrastructure that can provide this data at high speed in real time. Scale SERP API is a developer-friendly SERP API. It can easily integrate into many programming languages, such as Node.js, Python, and PHP. It also offers integration codes for many programming languages and a playground on its homepage. With this playground, users can test this API without registering.

Scale SERP API provides its users with 125 API calls per month free of charge. Moreover, Its paid plans start at $19 for 1,000 API calls.


As a result, Google SERP data is extremely important for businesses of all sizes to improve marketing strategies, understand the competition, and better respond to customer needs. Tools used to scrape data from Google are developed to provide businesses with Google’s native SERP data in real-time. These tools enable businesses to make strategic decisions in areas such as market research, competitive analysis, and SEO improvements. Therefore, scraping Google SERP data using reliable and accurate Google scraping tools is a very important step for businesses to increase their digital success and gain a competitive advantage.


Q: Why Scraping Google is Essential for My Startup?

A: Google scraping for your startup is important to gain a competitive advantage and contribute to the easy growth of your startup. Google SERP data can help you conduct market research, better understand your target audience, and track your competitors with the most accurate data.

Q: Is Scraping Google Legal?

A: Web scraping of data that is publicly available on the Internet is generally legal. However, it is extremely important to respect personal data and especially intellectual property rights when accessing this data. It is of great importance to fully comply with both legal regulations and ethical rules when scraping data from any website on the internet. When using the large data resources offered by the Internet, it is everyone’s responsibility to respect the rights and privacy of data providers.

Q: Does Google Allow Scraping?

A: While Google’s terms of service subject web scraping bots to certain restrictions, there are some exceptions for certain usage scenarios. Still, developers should always be careful when scraping Google SERP data and respect relevant website policies and terms of service.

Q: Is Zenserp a Free Google SERP API?

A: Yes, it is. The free plan of Zenserp Google SERP API provides free use of up to 50 API requests per month. This API does not ask for any credit card information from its users to sign up for the free plan.

Kyrie Mattos


{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}