When you see a red Ferrari sitting at the lights, you naturally think the driver is mega wealthy, yet that might not be the case. There are those who rent supercars for special occasions and if you have the capital to invest in a fleet or prestige vehicles, you could create a successful business helping ordinary people to realize a dream.
Who rents supercars?
We all have our own ideas about dream cars; yours might be a Porsche 911Turbo, or a Lamborghini, or possibly a BMW 7 series, the ultimate in luxury executive travel.
Here are a few scenarios where a person might wish to rent a supercar:
- Birthdays & anniversaries
- Retirement celebration
- Weddings and engagements
- Business meetings
- Employment interviews
- Corporate hospitality
Check out the competition
Prior to doing anything, find out where your competitors are, the cars they have and the rental rates; this gives you a clear idea of what you have to beat – crunch the numbers and see how those rates work out for you. Take note of the makes and models on offer, as these would be in demand or they wouldn’t be on their forecourt; ask yourself if you can afford a fleet of 15-20 prestige cars, then calculate the projected income to see if the business is feasible.
Special auto insurance
A Google search will bring up a list of commercial auto insurance providers and you can take out a single policy that covers your entire fleet. Of course, you can’t take any chances with vehicle insurance; you have a lot of money tied up in your fleet and comprehensive insurance is a must! Drivers must meet the insurer’s requirements and you need to make these requirements very clear on your website; examples might include:
- Minimum age 25
- Clean driving record
- Verified ID
- Current valid driving license
Digital marketing
You need to identify your target audience and work out the best way to reach them; this is a time to approach a leading digital marketing agency, who can put together a dynamic marketing plan that brings you the customers you need. A large portion of your business would be in the prestige saloon car section, when businesses hire for VIP guests, plus you need a few white limos that are ideal for weddings. If you don’t know anything about cryptocurrency lotteries, click here.
Choosing a location
Of course, the location of your establishment is critical and time should be spent looking at various facilities. The outskirts of a city would be ideal and whether leasing or buying, ask a real estate lawyer to check out the contract. Of course, you will need manned security, with a fleet of supercars and the venue should include maintenance areas where vehicles can be serviced.
Start by registering the business, then you can start looking to acquire the supercars that will drive your business forward. Your ad content needs to be rich and engaging; let the cars do the talking and hopefully, customers will come.
