Programmatic advertising services are used for a wide range of apps, regardless of their niche. These can be service, transport, dating, games, planners, weather forecast applications, etc. The automated system tries to suggest the users ads for the products and services which the users might be interested in, at the right time, which helps to increase the conversion rate. The main point is to show the ad to everyone who might purchase it. So, if you do not know how to monetize your iPhone (or another smartphone) application, you should look in the direction of advertising.
How does programmatic advertising work?
Everyone going online leaves their trace on the Internet. Search requests, site visits, viewing of various content – all these things are remembered. This information is later used to analyze the users: their income, their interests, the gadgets they use, etc. All these details help the marketologists to increase the sales. The data is examined by AI engines, and when you download an app, you are going to see ads. Moreover, these ads are likely to be similar to what you usually search for on the net, and thus,they are not going to annoy you. This happens because the robot has calculated your interests and chosen the content that is likely to be interesting to you.
How to make your app bring profit with the help of ads
You do not need much to start getting you revenue. You only need to choose an online programmatic advertising service (follow the reviews, recommendation, ratings, etc) and register at the Supply Side Platform. Next, set up your personal account and advertising campaign. This way, your application is added to virtual catalogs and will be offered to advertisers as an available ad slot for their offers.
Advantages of monetization via advertising:
- The app is going to stay free for the users;
- Monetization begins practically instantly;
- It is easy to manage your advertising campaign;
- The strategy is applicable to an application of any kind.
We also need to mention the ads in the apps. They are organically embedded into the interface and do not influence its operation. The ads do not cover the screen, and do not tend to annoy the users, which makes advertising a rather “soft” tool in regards to the audience. You, in turn, get your regular passive income. The more downloads your app has, the higher is your income, as the revenue directly depends on the audience.
