Online betting and gaming are associated with internet gambling and offer various games like bingo, lotteries, roulette, online poker, slots, etc. Over the last 10 years, the industry has already seen constructive propagation. Owners are always keen to learn the key marketing lessons from online casinos due to their success. The allure of easy money and the widespread, accessible games are the main components that drive the exponential growth of this digital industry. Each online casino has a unique approach to earning money. In 2019, the global online gambling industry was valued at $53.7 billion and expected to grow at a CAGR (Compound Annual Growth Rate) of 11.5% from 2020-2027. Factors like legalization, easy access to online casinos, cultural approval, celebrity endorsements, corporate sponsorships are driving and contributing to the market growth.
The marketing strategies of casinos attract customers from all over the world. Almost every business aspires to learn from this industry. Key marketing lessons from this industry evaluate firm strategies against rival firms. Professional gambling companies aspire to improve gambling market strategies to increase their client base.
Key Marketing Strategies From Casinos
The main marketing strategies that must be picked up from online gambling companies include:
Creativity
To run an online casino, creativity plays a major role. To manage a casino firm, one has to make sure that every game provided to them is unique. For example, slots come in multiple unique themes like Aztec, Mythological, Ancient Egypt, Irish, Halloween slots, etc., to attract more punters. Over the years, multiple formats of slot machines have emerged, ranging from single coin machines, wild play machines, progressive machines. Always aim at offering the gamblers a reason to stick to your brand; this helps in rapid revenue growth over the years. The market value of online gambling is expected to grow to $100 billion by 2026.
Importance of Mobile Devices
Mobile devices have aided majorly in boosting up revenue for the online casino industry. HTML5 and CSS3 provide multiple benefits for online casinos, like better compatibility, greater speed, and a responsive interface. Online businesses are customized as per client demography, and thus, upgrading them via mobile devices is also profitable. With the advent of the smartphone and Internet revolution, mobile devices like tablets and smartphones are the preferred choice for easy and seamless access to business services. Irrespective of the Covid-19 breakouts, the online gambling revenue in 2020 was $66.67 billion. 2021 has shown a 60% increase in the market presence of mobile casino players.
Focusing on New Breakthrough
Online casinos are known for implementing the latest new breakthrough on the services offered once it is determined to be profitable for the future. Covid 19 had driven 64% of worldwide gamblers to gamble online, and around 96% of online gamblers prefer to gamble staying at home. All reputed online casino venues have been audited by eCOGRA, GamCare, or Gaming Laboratories International, etc., ensuring fair play of games. The safest online casinos are protected by 128 bit SSL technology for player protection.
Promotions and Offers
Bonuses and promotional offers act as the main attraction for punters to choose a gambling establishment. Online casino marketing lessons focus on expanding offers to promote their brand. Free casino bonuses, welcome bonuses, and cashable bonus codes are offered to punters. Other popular bonuses offered at online casinos include VIP bonuses, live casino bonus, no deposit free spins bonus, reload bonus, wager free spins bonus, sports betting bonus.
With the right offers, a business can tend to create awareness of the brand and the services it offers.
Modes of Payment
Payment methods are an important component of the online gambling industry. It is necessary for an online casino to accept multiple deposit and withdrawal methods for accessing its services. This helps in gaining popularity too. Online casinos usually offer multiple payment methods like e-wallets (Skrill, Neteller), cryptocurrency payments (Bitcoin, Dogecoin), debit and credit cards, etc. the more the payment options, the easier the transaction process with customers from across the globe.
Other important lessons from the marketing of gambling industries include:
- Customer Relationship Management
- Loyalty programs and offers
- PPC Ads for attracting customers
- Social Media promotion
- Content marketing
- Search engine optimization
Maximization of Marketing Efforts
With the right form of marketing, any business venture stands out from the rest. From a middle-of-the-pack competitor to a leading powerhouse, the journey involves many strategies for boosting up a business. Casinos follow a few guidelines for promoting the brand:
Boosting Up Discoverability – Competition among casinos is very tough, and thus, discoverability is extremely important. To reach out to the customers, a company has to hype up its presence online in accordance with the potential internet search. To assess where a company currently stands, a company must use certain SEO tools and marketing. Apart from these, other methods of boosting discoverability are:
- Creation of separate landing pages for each amenity offered.
- Participate in gaming conversations in the community.
- Optimize keywords content related to the brand.
- Try using beacons and other tactics to boost customer interest.
- Co-marketing relationships and strategic partnerships must be healthy in order to boost up sales.
Creation of Feedback Loops – Choosing a casino platform depends on the personal decision of a punter. Positive feedback loops potentially help in customer growth and satisfaction, making them play on the same platform again and again. For maintaining positive loops:
- Great deals and promotions must be offered.
- Send emails to regular customers to keep them updated about new games, real money slots.
- Ask for social media reviews, reward loyal customers.
- Always respond to customer complaints and rectify the issue.
Obey Gaming Trends – Casinos undergo rapid change and evolution. Virtual events, esports play a huge role in the online casino landscape. Casinos must always keep up with these trends in order to stay competitive. Virtual reality is a big part of the online gaming industry. Games options popular today are much different than what was offered 10 years ago. Thus, a business must always try to cope with the latest changes.
Pros and Cons of Starting an Online Gambling Platform
The right marketing strategies help to reach the desired goal of any business. To promote an online gambling platform, the company can use affiliate programs to engage participation. However, certain pros and cons must be kept in mind before starting an online casino:
| Pros | Cons |
|---|---|
| Low operational costs can turn out to be extremely profitable. | Strict regulatory and legal issues might arise. |
| Easier to entertain punters than a land-based casino. | It lacks personal interaction with punters. Customer engagement is a problem. |
| Easier and Cheaper to advertise online gambling platforms. | The site must always be updated to follow the latest technology trends. |
| Larger audiences can be reached collectively. | Higher competition owing to thousands of casinos sites operating under diverse international licenses. |
Conclusion
Online casino marketing significantly increases revenue generation and customer base. This can be achieved by following above mentioned strategies and ideas. A website must always have smooth navigation, and even the tiniest detail must be catered to. Keeping customers engaged through regular blogs, emails, and social media posts help, too. New punters can be targeted by using meta tags. All these strategies have a cumulative effect on the casino sales and engagement funnels.
