Video has become one of the most popular lanes of marketing in recent years. However, if you want to invest in video, you need to know how to do it right. Whether it’s full-length video on YouTube, shorts on social channels like Insta or TikTok, or an educational seminar-like video on your own website, you must think smartly and creatively. Anyone can become a successful video content creator if they put their mind to it.
The very nature of video helps capture your audience’s full attention, but with so many brands now choosing moving image, it’s vital you do all you can to stand out amongst the saturation. You have just seconds before your viewers decide they’re no longer interested.
So let’s look at 10 must-dos when creating, distributing, and promoting video marketing content.
Localize the Video for Various Global Audiences
Localizing your video content is an unskippable step for global brands. It’s all well and good having a top-notch video that goes viral, but what if only half your engaged audience can’t understand your message?
That’s why adding top-quality localized voiceover or dubbing to your video is vital for reaching and engaging with the many different foreign markets that your brand serves. Not only should the language be understandable, but the standout cultural elements should be appropriate to the country or region too. What’s suitable for one culture, might be deemed unfitting for another.
Create a Killer Title
One of the first things your viewers see from your video content is the title. Weak titles will turn your audience away almost immediately, so you must come up with something that’s catchy, bold, and powerful.
Your choice of words is key here. Let your audiences know what they’re in for and what they’re missing out on if they don’t press play. Keep the title unique, clickable, and 100% relevant to what the video is actually about.
Create an Eye-Catching Thumbnail
The thumbnail works alongside the title. They need to be succinct with each other. They’re like the front of house team telling and showing your audience what they’re about to experience.
Thumbnails act as a mini-marketing snapshot of your content, so make them eye-catching with bright colors and some sort of screenshot of the content itself.
Master the Art of the Intro
As we’ve already mentioned, you have just seconds to keep your viewers around for the long run, and the video’s intro is the first chance you have to hook them in. To make the intro as impactful as possible, firstly your audience needs to understand what you’re talking about. Hook them in with a pain-point problem that they can relate to, and then quickly explain how you’ll resolve the issue for them.
It helps if the narrator or subject is friendly and personable too. There’s no time for dull formalities. Be ultra-conversational and try to use personal pronouns.
Make Sure It’s Good Quality
With the video content being such a saturated market, creating and distributing poor quality videos is an instant turn-off. Your viewers simply won’t watch a grainy or pixelated video. The low resolution comes off as sloppy and lazy.
If you’re really looking for excellent quality video footage, consider hiring a professional video company. One of the best is the Miami video production company called Ball Media Innovations.
So always make sure you are recording your footage with the latest video equipment. It’s worthwhile upping your editing game too. The better the overall quality of your videos, the more your audience sees you as a trusted power authority who knows what they’re doing.
Spark Your Audiences’ Curiosity
Your readers will perk their ears to listen if they know for sure you have something valuable to say. Keep your video super engaging by filling in a knowledge gap – the who, why, what, when and how. It’s all about being interesting during the beginning, middle, and end of your video and tying it all together with a big fulfilling payoff.
Choose the Right Type of Content
There’s all sorts of video content you can be creating – vlogs, explainer videos, product videos, tutorials, live streams, and so much more. Depending on your brand and the services/products you provide, you should try exploring and experimenting with video content types to find what works best for you.
Start testing new exciting, creative ideas to improve your craft. Showcase your brand’s personality and find your niche within the lane you feel most powerful in.
Tell a Story
Video is a great opportunity to tell a story. Whether it’s a story about your brand or about your products, your audiences will pay attention when it’s a story worth listening to. Usually the best, most memorable stories are those that appeal to your audience’s emotions, so don’t be afraid to incite happiness, sorrow, excitement, and anything else in between.
Just make sure you include plenty of facts about your brand. The overall aim here is to establish your credibility and tell your viewers why you’re a business worth investing in.
Incorporate Interactive Elements
You can enhance engagement with your video by incorporating interactive elements. The videos that are clickable, swippable, or expandable are the videos your audiences pay most attention to. It’s all about inviting the viewer to spend more time with your brand and explore your services/products after the video has finished.
Keep it Short (If You Can)
Last but certainly not least, try to keep your videos as short as possible, preferably under 2 minutes (if it works for the subject you’re covering). The convenience of TikTok’s quick-fire, digestible snippets is perhaps the biggest reason why the app has now been downloaded over 2 billions times. We consumers simply love short, watchable videos. Our attention span is shortening! Check out this service to know how to grow your TikTok account!
So there you have it. Our 10 must-try ways of creating attention-grabbing videos are all pretty simple. You don’t need a miracle, you just need a great sense of creativity and the knowledge of how to create top-quality, engaging content. It’s now over to you! Get creating.
