In recent years, gaming has grown to be a huge global phenomenon. It’s estimated that there are 2.5 billion gamers globally with around 164 million of them being in the US. That is not where the story ends.
Gaming trends vary in different parts of the world. For instance, in Europe online casinos are popular whereas in Australia there is a big demand for live experiences based on gaming. Let’s take a closer look at these trends, finishing up with what is happening here in San Francisco and across the US.
In Europe, online casinos are popular with gamers. For instance, in Finland, people spend around EUR 2 billion playing games at an online kasino, as they are referred to in the Finnish language.
Another trend in Europe right now is the development of esports. This is especially the case in countries like Denmark and Sweden where 9% and 8% of Internet users respectively watch esports on a regular basis.
The digital gaming market in Japan is predicted to grow significantly in the period up to 2023. This is not surprising given that there are around 70 million gamers in Japan.
Within this gaming community, the biggest trend is toward mobile gaming rather than console gaming. This is mostly due to the fact that virtually everyone in the country owns a smartphone. Given this fact, and the technologically advanced environment in Japan, it seems as though mobile gaming will continue to be a major trend in the future as well as today.
The big buzz around gaming in Australia is what the country is doing when it comes to live events. For instance, live esports events are hugely popular with gaming enthusiasts in the country. This is good financial news for the industry as Australians are happy to spend hundreds of Australian dollars attending these events.
It’s not just about esports either. Australians seem to enjoy all forms of live entertainment involving gaming. For instance, there was a lot of enthusiasm for the Assassin’s Creed symphony tour in the country. Gaming fans seem to relish the opportunity to enjoy this type of creative experience before returning home to enjoy playing the game itself.
The gaming industry in India is growing at a rate of around 22%. This means that the industry is expected to be worth around $1 billion by the end of 2020.
Although all forms of gaming are popular in the country, there is a particular love of fantasy games. This is due to the hunger for sports that exists within the community. Indians spend an incredible $1.73 billion each year on sports betting.
Cricket fantasy games are especially popular. They make up around 85% of the market when it comes to player numbers. This is the result of the passion for the sport that exists within the country.
Finally, let’s examine one of the biggest current trends in gaming in the US. This trend is all about broadcasting gaming activity. Around 1 in 3 gamers watch live gameplay on a regular basis. This creates a good opportunity for top gamers to monetize their play.
San Francisco is at the center of this trend as the home of social video platform Twitch. The platform is popular with gamers in the country and across the world and has an annual revenue of around $1.5 billion. The headquarters of this hugely successful brand is in the financial district of the city.
There is no sign of a slowing down of the global gaming market. There is a massive demand for gaming overall. However, different trends are prevalent, depending on where you are in the world.
Esports are big news in Northern Europe and the US. In Japan, smartphone technology and usage help to shape the gaming industry. Australians enjoy the live element of gaming whereas fantasy gaming is big news in India.
Wherever these various trends take the gaming industry, it seems as though big San Francisco based brands like Twitch will continue to be at the center of the action. This can only be good news for investment and employment opportunities in the area.