Effective Email Marketing Tips That Are Essential for Successful Outreach

 July 13, 2022

By  Elle Gellrich

In marketing, new email marketing tips and tricks always appear to engage the customers and gain new clients. Unfortunately, it’s difficult to keep up with all the trends. So, whether you’re a seasoned email marketing expert or just a beginner, here is our collection of top email marketing tips that will come in handy in 2022.

Actionable Email Marketing Tips That Will Boost Results

Let’s get started with a list of effective email marketing tips proven to bring results and promote better customer-company relationships in the long run.

Tips for Writing Better Email Subject Lines

Subject lines make the first impression and are the main driver for email recipients to decide whether to open the message or not. So, it is always worth it to put much thought and effort into making the subject line excellent – non-intrusive and friendly.

1. Use real names in the sender field.

It’s weird to get emails signed by names of organizations or brands. You will sound more down-to-earth and friendly with an individual’s name at the top, such as the name of an employer or one of the directors of a related department.

2. Test subject lines thoroughly.

Looking at each subject line through a customer’s eyes is essential, but testing it is vital. Online testers such as CoSchedule will help you and show you where to optimize it.

3. Use a ‘curiosity gap.’

It means to intrigue a user by creating an eye-catching (but not empty!) headline that drives them to find accurate information. This is usually done with hints and short lines.

4. Make it possible to preview each email’s first line.

As a rule, the subject line will double in a user’s email box if you don’t include preview text. However, don’t ‘pour water’: have specific info about the offer/good.

Email Copywriting Tips

Outstanding copywriting can make campaigns even more powerful as it deals with content. Want to polish up yours? Then try to adopt these email campaign tips.

1. Brevity is the soul of wit.

Keeping your statements brief and writing to the point is the heart of good copywriting. Keep sentences under 25 words and paragraphs under 3 sentences. One more plus is that shorter lines don’t get cropped on mobile devices.

2. Be really informative.

Who would open emails which carry no meaning? Instead, give links to useful blog posts, and suggest relevant events or announcements. Your PS field will be transformed.

3. Have only 1 CTA.

There should be one powerful Call To Action to avoid the client’s attention being shifted all the time. You can try to include the same CTA in different places in the email text if its size allows, and it doesn’t seem too much. Making final (conclusion) buttons with a CTA also works well.

4. Make your offers valuable.

Besides bringing information, think, ‘Is what I’m selling a kind of good that I would really want?’ Then, optimize your product or service for it to have the highest quality possible even before you get down to crafting perfect email marketing.

5. Don’t overuse templates.

Being too predictive and using repetitive templates won’t make emails better. If you realize the template is too popular, find other ones to freshen up your email looks, such as Free HTML email templates from Stripo.email.

6. Be reader-centric.

Successful brands do a great job of putting the customer in the center. Formulate your messages if your service or product is meant to provide nice solutions and help people live better. Emphasize the real benefits and show how exactly the product will help your client.

General Email Marketing Tips

1. Mobile-friendly email design is a must.

It’s not even an option if you want customers to be satisfied. Statistics don’t lie: nearly 52% of clients won’t buy if a company fails to provide a smooth mobile experience.

2. Add alternate text to images.

Help those who can’t perceive regular images understand what they’re about by adding alternate text and making it easy for people to grasp the idea if the image doesn’t load.

3. Don’t pay for email lists.

One of the best email marketing tips is to quit paying for lists. Firstly, it can cause irreversible damage to your brand’s reputation. Secondly, this is weak for conversion purposes and will violate the Can-Spam-Act.

4. Let them easily unsubscribe.

It is generally creating more freedom when a user can unsubscribe very easily. It is, anyway, better than getting annoying emails they don’t like. Canceling subscription in one click is an optimal choice.

5 .Choose the best time to send messages.

It has been estimated that there is the most preferred time to receive emails. ‘Email getting’ peaks are:

  • 6 a.m.
  • 10 a.m.
  • 2 p.m.
  • 8 p.m.

This time coincides with people going to bed, waking up, or pausing in the middle of the day to check their email boxes. Apart from times of the day, days of the week play a role too. Sundays and Mondays are generally counted as days not fitting for email sendings, as well as Fridays and Saturdays. The most popular ones are Tue, Wed, and Thu.

The best way to send your emails in time is to schedule campaigns monthly.

Email List Building Tips

To create a database of clients to market toward, make your own email lists.

1. Use an email signup button.

Have it on your website or blog homepage for users do not look for it long.

2. Offer value in your Calls to Action.

Show clients-to-be that subscription will mean some real-life value.

3. Take the audience from your social media.

One of the best email campaign moves is to include those who already follow you in an email list. Then, launch a social campaign and try to redirect them to an email signup page.

This is a small portion of marketing advice and email copy best practices for you to dwell on and incorporate into your next email campaigns.

Elle Gellrich


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