That's because on Thursday, our parent organization, the Center for Investigative Reporting, launches the channel. Its "Investigate your world" tagline is a call to action: Watch The I Files, learn more about the issues you care about, engage with reporters and producers online, and activate your community to spread the word.
A story's reach is now as vast as the Internet, and a great story has the potential to go as viral as this guy. That's the reason The I Files is not just another YouTube channel. Thanks to generous support by the John S. and James L. Knight Foundation, viewers will be able to tune in and check out CIR's carefully curated investigative news videos every day – we're working with some of the biggest names in the business: The New York Times, BBC, ABC, Al-Jazeera and the Investigative News Network. Your eyes will be opened to a world of issues, but beyond that, you will be participating in an experiment we hope will transform journalism through new media.
The I Files team will be chronicling the trials and tribulations of putting together the channel, collecting data around how people use and watch video, and recording it all into a working playbook for you to see and follow our progress.
The I Files has the potential to create significant impact by engaging new audiences in the value of investigative reporting by exposing what is happening in our world. These connections will help support a network for and give a platform to lesser-known and less-resourced video journalists.
We will reach out to journalism schools across the country and ask students to submit videos for The I Files Futures Award contest. The top 10 videos will be selected by a panel led by CIR Senior Producer Steve Talbot and showcased on The I Files. Viewers will then select the first-place winner. More on this coming soon.
The I Files will be at the forefront as new models emerge for how journalism is produced, consumed and shared.
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