Are you looking for a job? Then, you are probably looking for tips on how to land the job you are looking for. Many you can find online, and they will probably tell you to craft an excellent resume and customize it depending on the job you apply to. Some of them require a cover letter, too, so you need to write that one. But what if there is a platform that combines these two?
LinkedIn is an excellent tool to use if you are looking for a job. You can find international jobs there but also enroll in courses that allow you to develop your skills more. 87% of recruiters use LinkedIn for recruiting new talents within their companies. If you want to impress your potential employers, use a LinkedIn profile service to provide you with a perfectly structured LinkedIn page.
There are over 14 million open jobs, so there is a job for you too. But how to get noticed on LinkedIn? Keep in mind that recruiters can see your profile not only if you apply to their jobs.
They can also search for new talents and candidates on LinkedIn, and they might land on your profile if you match their searches. But how to build your LinkedIn profile? Are there any tips and tricks you should know? Learn how to use the LinkedIn profile to your advantage and build a compelling and appealing profile.
Knowing What Your Strengths Are
You first need to know your strengths to build an excellent and powerful LinkedIn profile. You do not probably want to land any jobs you come across but your dream job. Even though this might be more challenging in some industries, building a compelling profile will take you closer to this.
So, you first need to assess your skills and strengths. What are you good at? What do you know to do? Once you know these things, you will know what to write on your profile. It is essential to be aware of the fact that you can build an excellent LinkedIn profile that will help you to increase LinkedIn views.
Especially because you have more space on your LinkedIn profile than in your resume, which should be as short and concise as possible, building an excellent profile that allows you to tell your story is recommended, mainly because the competition on LinkedIn is fierce.
Know Your Audience
Knowing your strengths allows you to identify your target audience. Because of this, you will identify the career options you have. When building your LinkedIn profile, you need to consider who will see it. If a recruiter lands on your profile, what will they see? Keep in mind that recruiters worldwide look for specific keywords when searching for candidates.
So, if you know your target audience, you also know what themes and keywords they are searching for. And you can include them in your profile if they match your experience and ensure recruiters find your LinkedIn profile. Aim to find out more about your target audience after identifying it. See what specific things they are searching for.
Some might look for candidates proficient in Adobe Photoshop. Others might look for candidates who know how to build websites with JavaScript, HTML, and CSS. Knowing what recruiters are looking for will help you understand and identify the keywords to add to your profile.
Where to Add the Keywords?
If you have identified the keywords you need to add to your profile, you are probably wondering where you should put them. They should be in the job description or job name. They should be in your bio. Or in the skills section? This question is a natural one that appears and is a valid issue. It is crucial to building a smooth profile, but do not use keywords excessively.
Yes, you want to catch the attention of recruiters, but you do not want to use too many keywords everywhere. You can add keywords in your summary, bio, job description, or job name (if it is suitable). It is essential to remember that you cannot write an array of keywords in your summary, and that’s all. They need to be smoothly incorporated into your LinkedIn profile to be natural.
Keywords not Buzzwords
It is vital to make the difference between keywords and buzzwords. Buzzwords are those words you see on almost any LinkedIn profile or resume. No one will admit they are not motivated to pursue a new career or to learn more about a new domain.
Among the most common buzzwords used by candidates on LinkedIn are “successful,” “effective,” or “hardworking.” It would be wiser to avoid using the most common words and replace them with other alternatives. You can express your ideas and experience level by using language that describes it, not that you give a general idea of what you have done.
Complete vs. Incomplete Profile
If you have signed up for a LinkedIn profile, you have probably seen that there is a charging bar that shows the level of completeness of your profile. If you complete your profile, there is a higher chance of appearing in recruiters’ searches. Candidates with incomplete profiles might rank lower.
This is because LinkedIn knows that some information is missing from your profile, so to increase the chances of finding suitable candidates, it will show the ones with completed profiles first. So, it is crucial to ensure you do not miss completing your profile with the required information so recruiters will have all the details about you.
Hooking the Recruiters
Another tip you should put to practice is hooking the recruiters. Yes, it is essential to have a complete profile to rank higher in searches. It is equally important to include keywords and avoid buzzwords. But it is also critical to aim to hook the recruiters. Few of them will spend enough time on your profile to read every word you have written.
They spend about seven seconds skimming resumes, so the time they spend looking at LinkedIn profiles is the same. It is, therefore, important to include the most relevant and essential skills. It is recommended to add a profile picture that represents you.
Most will choose a formal picture, but if your personality is playful and creative, you can add a more informal profile picture. Next would be to write the headline and summary too. What shows up next on your profile is your recent experience, so make sure you write all the details needed.
At the same time, taking care of other sections on your LinkedIn profile is also essential. You have “skills and endorsements” or “license and certifications.” It is vital to complete them as well.
However, if you have an excellent accomplishment or certification, you can mention it in your headline or summary. This will hook the recruiters and make them spend more time on your profile, learning about your experience, expertise, and skills.
Be Connected
Building your network on LinkedIn might seem challenging. However, you will slowly grow it. LinkedIn now features a newsfeed similar to Facebook, where people can share their articles and thoughts. For sure, you will find some people that create inspirational posts.
Others say their opinion which might coincide with yours. Either way, staying connected with those in your network is essential.
Every like you give or comment you write will be seen as an update on your profile. So having activity on LinkedIn is recommended because it helps you stay connected with your network. And you can also write your posts and articles and share them. Which underlies your passion for the domain you are active in.
Location On
The next tip to not forget about is your location. Recruiters are searching for candidates based on keywords but on location too.
Maybe they want to find the best java developer in town, and LinkedIn allows them to search the candidates based on location. It is, therefore, essential to keep the location on and updated. You might be spotted by recruiters near you who offer you an excellent working opportunity.
Customizing Invites
LinkedIn is an excellent platform where you can build your network. You can also send invites but also get invitations. You might want to connect with recruiters or entrepreneurs to catch their attention on your profile.
LinkedIn offers a traditional message to include when you send connecting invites. But you can customize the message, which will surely catch the attention of recruiters. This will set you apart from the competition for sure. Craft a short note that will leave an impact on the ones who will see it.
Conclusion
Building your LinkedIn profile might seem like a daunting task. There is so much information to fill in that you might feel overwhelmed. Well, these tips and tricks will help you have a complete and compelling LinkedIn profile. It will be one that will catch the attention of the recruiters and will help you stand out from the crowd.
