Every second, people upload nearly 1000 photos to Instagram – you can imagine how many users there are and what opportunity this fact promises to those people who come on IG to promote and sell their products and services. However, if you are a newcomer, you are going to need lots of help from the side; the niche of blogging is highly saturated with content creators and brands that are not keen on easily sharing their audiences with you.
This is why you need to learn several promotional hacks beforehand – and in this text, you will be able to learn about five free and three paid tools that will make your IG page gain followers quicker than ever. We will also give a clear answer to the question: is it worth it to buy Instagram followers, what is the right way to do it, what other paid options there are, and what is the right order to use the free and paid tools to promote your page.
What can you do for free
No matter what people think, there are still ways to develop your page for free – surely, mass following and liking have gone to the past, but there are still commenting, activity chats, cross posting, free mutual PR, and barter collabs with brands that you can use to start building up your reputation on this platform.
- Commenting is a hack that helps to attract the attention of potentially interested users to what you’re doing online. It is done by choosing several big bloggers in your niche and leaving them comments under each new post, trying to interact with their readers. You should never be rude or intrusive, as it will only turn people away from you. Be polite, say interesting things, and – this is the most important thing – have a very clear and catchy main picture and username while doing that. This way, people will pay attention to what you’re saying and how your profile is looking and might want to click on you to check out what you’re doing on Insta. This is a nice way to meet new people and “invite” them to look through your page.
- Activity chats are the thing for novices, but if you already have been able to gather an audience, this is not for you. However, if you have zero subs and zero thumbs up, activity chats in Telegram or What’s App can help a lot. Those are the places where bloggers and content creators gather to support each other – they leave each other likes, views, and comments and create visibility of activity under the posts that need it. Moreover, in these chats, you can meet friends and “colleagues” whom you can ask for PR or support in the near future. If you’re aiming at developing yourself in the blogging sphere or developing your brand online, these types of acquaintances are going to be highly beneficial.
- Cross-posting is suitable for everyone, but especially for those people who have a somewhat large audience on other social media websites. If you have gathered your folks on Facebook or on Youtube or any other platform, you should create several inviting posts here and call people to join you on Insta as well. If you’re trying to promote and sell something, motivate them by giving them a discount code for your goods or give away several presents to those who will subscribe first. This little hack works great, it always attracts more people, and it won’t take a lot from you as a seller.
- Free mutual PR is a thing that Instagrammers definitely should do more often, especially those ones who only start off. If you want to build up your audience, you should seek people who have the same number of subs as you do (or a little bit more than that) and offer them collaboration – they should speak about you to their audience, and vice versa. You can do it in stories or even in posts. However, you find it more convenient. To reach the best results, try reaching out to several bloggers your size in your niche and think of a creative and non-banal way to do that PR. Save the contacts you’ve been able to get for later as well – this shouldn’t be a one-time thing.
- Barter collabs with brands are suitable for those who have more than several hundred subs now. Brands are always looking for micro-influencers who can tell about a product to their loyal audiences, and this way, they are trying to increase their sales and build their reputation up all at the same time. And you will get an opportunity for a repost on a brand’s page (and to test out some great and interesting products for free, of course). So make sure to write an offer to several brands (small or medium-sized) and see if any of them are going to agree. The possibility is pretty strong, though, so don’t ignore that opportunity!
What can you do for money?
However, all of those efforts should get some support from the side – for example, by using a chance to buy real Instagram followers from Viplikes, which are going to create an initial base that you will be able to rely on later. However, let’s talk about everything in the right order. There are: target ads, a chance to buy subs, and influence marketing – these are all the options that work and are available to you for money.
- Purchasing subscribers work for everybody – as for people who have zero subs and zero likes right now, so as for people who are already kind of popular online. Everybody has hard times while pushing forward, so some support from the side will never hurt anyone. The only nuance – you need to take on real subscribers because fakes and bots can hurt your statistics and make them go down. IG sees when a page has a lot of interactions with fakes and can put it in the shadow ban: it means that content won’t be shown to real people and that the page might even get banned completely if those interactions won’t stop. However, if you attain real subscribers from a decent promo company, your statistics are going to improve a lot, and your popularity levels will rise very quickly as well.
- Targeted ads from IG are a little bit more pricey than the previous option, and you should have a certain number of subs before starting this promotion. The thing is, people who are going to come to your page from target should see that you already have gained some validation and love on this platform. Otherwise, they will simply click away and won’t have any willingness to check out your content. You have to prove that you’re worthy, so make sure to use the previously paid option beforehand.
- Influence marketing is nothing but a paid PR from huge bloggers. You can ask for a story about yourself or for a post. The price will vary a lot, so make sure that you choose something that won’t destroy your budget completely. Choose the blogger only from your or neighboring niche; you have to make sure that you’re going to attract people who are potentially interested in your products and services and who are not just random viewers.
If you’d use all of those methods combined, you will see how quickly the situation on your profile is going to change for the absolute best. But remember – all of those are only support to your own appealing and unique content and constant interaction and communication with the audience. Without your efforts and time put in, none of those promotional options and hacks will work decently.
