Your Church revival can unite a community. It is meant to encourage non-committed members to restore a meaningful relationship with God. As a church organizer, it is your job to first ensure that your community is aware of and engages with your services.
It can be a challenge for a church to attract members and market in ways that don’t seem like they’re “selling” their message. This can be particularly harder when marketing a highly spiritual event like a revival.
So how do you ensure your events are gaining the traction they need? Is news of your revival service reaching the audience you want to reach out to? We’ve provided a brief, easy-to-follow guide on how to plan, promote, and execute your revival service in a way that helps you maximize attendance as well as community engagement.
1. Engage all members of your community
One of the most important decisions to make is deciding who you’re targeting. As a church, it is your duty to ensure that the members of your community are seeking you out for guidance. For this, it’s always good to reach out beyond your immediate audience of regular attendees and broaden your membership.
Often, many church goers do not attend sermons with full commitment or devotion. They may be attending as a part of a routine, and might not want to attend a separate event that does not fit into that routine. Additionally, traditional church events do not attract younger audiences as well as they attract older ones.
Make sure your revival service is one that caters to guests from varying demographics and backgrounds. Specify in your promotional material that your event is open to all and customize your marketing strategy accordingly.
To get people to reconcile their faith in God, you need to offer them services that ensure engagement and make them feel included. Make sure you do not advertise using terms not recognizable by most who are not regular churchgoers. Host an introductory sermon for those who do not regularly attend your church to make them feel included. Involve local youth groups in the planning process. You can also hold information sessions for those struggling with their relationship with God, to show that you are an inclusive space open to all Christians who seek guidance.
2. Choose an appropriate date and time
Deciding on the right date and timing will help determine how many people will attend your revival. It is integral to find and communicate an appropriate date to your community in time.
If you have a public church calendar, you need to mark the date so that your members know when to attend. It is also important to make sure that your event does not clash with any other important dates. This could include an event by a neighbouring church or a community event. If you want to increase your memberships, you should also ensure that your event occurs at a time that is convenient for the working members of the community.
3. Hire a guest speaker
Many revivals include a well-known or knowledgeable speaker who is invited to preach during the revival. Booking a known speaker will help gain more publicity for the event and attract new members of the community towards your church.
It is important to be careful of which guest you are hiring and how your community feels about them. Your guest should be someone your community will listen to and engage with. A useful promotional tactic is to have your community choose who to bring in as a speaker. You can make a poll on Instagram, or a post on Facebook to have your followers give their verdict. You can also set up a poll during Sunday service for the older, less technologically inclined members of your church.
Involving your community in the planning process ensures that you are a church with the people’s best interests in mind. Such activities during Sunday services will also help involve those who do not often engage with the sermon.
4. Give purpose to your revival using a theme
Your audience needs to have easy access to the details of your revival service. And you need to make sure your information is promoted well enough to reach the entire community.
The best way to do this is to select a theme for your revival. Let people know this event has a purpose and is meant to bring them closer to God. A campaign slogan such as “Let us praise the Lord” will add more meaning to your event and engage more people.
You can market this theme on multiple media channels. This includes newspapers, radio stations, and cable channels. Send out a well drafted message to be displayed and make sure the central theme of your event is apparent in every promotional activity.
Additionally, you can make use of word-of-mouth advertising by enlisting a group of volunteers to help with church marketing. Have your volunteer team distribute promotional material around the neighbourhood and spread the word.
Having a specific theme and slogan will help people attribute a clear purpose to your event, and will thus interest them more than an event they have little idea of.
5. Make eye-catching flyers to post around town
It is important to promote your revival using different marketing techniques. Your goal is to reach out to a maximum number of people. And what better way to do that than through vibrant, eye-catching posters spread around the neighborhood?
If you’re worried about having to hire a designer on a small budget, the internet has a number of solutions for you. With online design tools like PosterMyWall, you don’t have to be an expert to create custom designs. You can get free access to a wide range of church flyers for every need. All you have to do is log in PosterMyWall, choose your design of choice, and hop onto the editor to personalize it to fit your needs.
Make sure your flyers match the identity of your church. Print the church name in bold on the top of the poster. Add in your slogan and important information about the event. Make sure all important contact information is present. Use appropriate visuals such as a photograph of your guest speaker to engage passers-by. Your flyer should be visually appealing enough to turn heads, but also informative enough for your community to know that this is an event with purpose.
With the popularity of online marketing, the biggest benefit of creating your own digital flyer is that you can use it in more than one way. Print it out to put up around your neighborhood, resize it to create an online banner ad, or simply post it on your online business page to gain virtual engagement.
6. Send out reminder texts
Your promotional techniques might help people find out about the event, but your goal is to ensure that they remember the details until the very end. With a response rate of 98% in the first 15 minutes of receival, text messages are an efficient way to spread your message.
The benefit of this is that your locals don’t need a modern day smartphone to read your texts. You can reach out to elders with older-model mobile phones, as well as younger audiences with modern devices. Remind them of the date, time, and location of the event to increase the chances of last minute RSVPs.
7. Have a welcoming committee ready
Promotion is important, even while the event is happening. Make sure your attendees feel welcome and at home by setting up a welcoming committee of volunteers to greet people at the door. Your committee can also help guests navigate their way through the event and clear any confusions. Have them hand out event schedules as guests make their way in, and informational flyers promoting the church as they leave.
Setting up a welcoming committee of community members helps increase the feeling that your church is a reliable establishment that you can trust. Attendees are more likely to feel at ease if they see a familiar face at the door encouraging them to go in.
Promoting a religious establishment can be tricky. This easy-to-follow guide will help you effectively plan, promote, and host a revival so that your church gets the recognition it needs to expand its community.