We don’t know whether you’ve heard or not…but direct marketing isn’t dead! We’re here to tell you that direct marketing still works rather well.
Direct marketing refers to the personal, undivided communication that businesses make with their customers, usually in the form of direct mail, a newsletter, or even branded products like mugs, posters, etc.
A lot of marketers now think this retro form of marketing is outdated and not worth the money, time, or effort, especially in this day and age of digital ads. But we think they’re wrong.
Here’s 6 important reasons why direct marketing is still worth giving a go! You can’t put a price tag on marketing techniques that actually work, no matter how bad of rep they have!
1. It’s Tangible
Firstly, the most important reason why direct marketing is so powerful is because it’s tangible! It’s a real-life physical object that your customers can touch, feel, and keep. This alone makes any direct marketing object worthwhile. Some of the most popular marketing products you should invest in include stationery items like pens and wholesale notepads, or even things like mugs, hats, and calendars.
2. It’s Much More Personal
Personal ad messages are a lot more effective than standardized messages. Directly targeting individual customers means there’s a greater sense of personalization in the way you’re addressing them. Direct marketing is almost like the old-school romantic of the marketing world. It’s traditional, formal, and a way of reaching your customers that asks them to appreciate the effort you’ve put in.
3. It’s Less Common
Don’t you want to stand out from the crowd? We now live in a super competitive world full of millions of digital marketing messages, so get ahead of the race by using less common and unconventional methods. And yes, direct marketing is becoming a lot less popular, so why not remind your customers that your way of thinking is different to others?
4. It Builds Trust
Customers trust brands that are open, honest, and highly visible. Using direct marketing over longer periods of time makes sure customers have more time to get to know who you are and what you can do for them. No matter what type of direct marketing method you use, it’s all about coming across as legitimate and dependable.
5. It Increases Chance of Engagement
Plenty of marketing studies show that direct marketing has a high ROI (return of investment). You’ll be surprised at how much profit you can get back from investing in direct marketing. Why? Well, your customers are much more likely to engage with you if you’ve made direct contact. Just make sure you impress them and give them a good reason to respond to your efforts.
6. It’s an Opportunity to Visualise Your Brand
A tangible product will stick around in people’s minds for longer, especially when compared to digital ads that can pop up and disappear in a matter of seconds. Direct marketing items like newsletters or notepads are great for ensuring your customers recognize the visuals of your brand and remember who you are.
