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Posted in Economy
Last updated 10/08/2010 at 5:27 p.m. PDT

Berkeley Retail Sales Fall by $200 million

Move toward boutiques instead of box stores is, in part, to blame

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By on October 7, 2010 - 2:12 p.m. PDT
Courtesy Berkeleyside
One of Berkeley's vacant retail properties on Ashby.

During the last two years, retail sales in Berkeley have dropped by nearly $200 million, prompting the closure of many stores and leaving numerous vacant storefronts, according to information gathered by the city’s Office of Economic Development.

While the recession is partly responsible, the drop also reflects the impact of some of Berkeley’s long-term planning decisions. The city has focused on creating boutique shopping districts like Elmwood and Solano avenues in lieu of creating malls that can hold big-box stores.

As a result, many Berkeley residents travel to Emeryville or Oakland to buy computers, televisions and other electronics.

“It’s called sales tax leakage,” said Michael J. Caplan, the city’s economic development manager. “Our weakness is the fact that we don’t have the type of stores where people buy the large, taxable items. It’s virtually impossible to buy a television in Berkeley, or men’s clothing, stereo components, or electronics.”

The drop in sales activity translates into a $1.92 million drop in sales tax revenue to the city over a two-year period, according to Dave Fogarty , the city’s economic development project coordinator, who is preparing a report that will be presented to City Council on October 26. All retail areas are slumping, including stores that sell furniture, building materials, garden equipment, sporting goods, clothing, cars, and drugs.

Every shopping district in the city has seen sales drop off, with Fourth Street hit the hardest, said Fogarty. Its sales have declined  23.8 percent in real dollars (adjusted for inflation) in the last two years.  Sales in stores on University Avenue have declined 20.8 percent, those in the North Shattuck area have dropped 19.1 percent, (mostly due to the closing of Elephant Pharmacy) and Solano has seen a decline of 17.7 percent.

In tough economic times, people stop buying items they don’t absolutely need, and many of Berkeley’s small specialty stores fit into this category, said Caplan.

“The issue is discretionary dollars,” said Caplan. “People in an economic crisis cut back on the most discretionary items first. They have to continue to buy groceries, but they put off buying a new mattress or appliance since they are relatively large expenditures. Since Fourth Street has items for sale that are really discretionary, they have suffered a drop.”

The one bright area in Berkeley’s economy is a surge in the number of restaurants. In the past year, a number of new places have opened, including Revival, Locanda da Eva, Gather, Slow, and Cinnaholic, said Caplan. With as many as 365 eating establishments, or one restaurant for every 295 people, Berkeley has a larger proportion of food sales than comparable cities.

Berkeley’s Buy Local movement has been effective in showing people the importance of spending their money close to home, said Caplan.

“There has been a real strong emphasis on buying local and the “staycation” phenomenon,” said Caplan. “[Berkeleyans] don’t go to Paris but stay here. They are spending their recreational money here.”

Lori Rosenthal, a realtor with Gordon Commercial, concurred with that analysis. She has seen a surge in people looking to start new restaurants or existing restaurants looking to expand into a second location. It can be tough to find an appropriate location, though, because Berkeley has restrictions on the number of permits issued for eating establishments, she said.

The slump in Berkeley’s sales started in June 2008, which was later than it started in other California cities, according to Fogarty. Just last month he saw data suggesting the slump is easing.

An earlier version of this story incorrectly spelled Dave Fogarty's name.

Michelle Bergtraun
Michelle Bergtraun
wrote on 10/07/2010 at 8:53 p.m. PDT

In my opinion a major factor in the drop in sales in Berkeley is also due to the lack of parking and to how frequently fines are issued when overstaying at a parking meter for no more than 5 minutes - assuming the meter is keeping the time correctly to begin with. The only place with free parking is 4th St., but the stores there are really mostly expensive boutiques. Everywhere else, even if the stores are competitively priced or every-day goods, finding a parking place is so painful that I try to shop as much as possible in Emeryville. Now they have started placing meters also along San Pablo, one of the few spots where it was still easy and free to park. Another area we'll start avoiding soon: who can afford to pay a $60 fine just to browse at Ohmega Salvage or if your lunch at Bacheeso takes 5 minutes longer than planned? Not to mention the annoyance of finding change for the meter when you just want to stop on a whim and run in and out of a store to check out the latest arrivals - I feel sorry for Berkeley retailers.

Queena Kim
Queena Kim
wrote on 10/08/2010 at 12:03 p.m. PDT

I totally agree! I just got a $40 ticket because I made a spontaneous decision to pop in to get some pizza at Cheeseboard - my original plan was to grab bread at the the bakery.

I was literally five minutes late and Bam there was a ticket. Last time I buy something on a lark again!

Brad Johnson
Brad Johnson
wrote on 10/08/2010 at 8:49 a.m. PDT

I live and shop in Berkeley, and have never found parking to be an issue. I walk or ride my bike, and occasionally, take a minute or two and find a parking spot. It's not that bad. I'm eternally thankful we're not Emeryville, even if I have to pay slightly higher taxes to make up for it. Some things are priceless, as they say.

I'm surprised at Mr. Caplan's quote. I routinely purchase stereo and electronic components from Radioshack, and Berkeley has many small computer stores that I frequent for hard-to-find items.

b s
b s
wrote on 10/08/2010 at 11:14 a.m. PDT

We live in SF but often go to Berkeley for dinners, buy books, and do other random shopping. Parking is not an issue for us. We usually take BART, and occasionally when we do drive, it's not that hard to find parking. I think it's good to limit big-box stores; that's partly why Berkeley is much more interesting than most other cities. Having said that, it's also reasonable to allow a limited number of such stores so people aren't having to drive to Oakland etc.