Marie McIntosh

New York Times Sends Email to Millions of Users by Mistake


Updated Dec. 28, 2011, 10:32 p.m.

The New York Times sent an email by mistake to the approximately 8 million registered users of the its website, NYTimes.com, Wednesday morning confirming the cancellation of their home delivery services. The email was intended for only a few hundred of the paper's subscribers.

It took awhile for the Times to sort out the error.

Initially, the Times claimed the emails were spam and not sent by the newspaper:

This email was not sent from The New York Times. If you received it, please delete it.
Dec 28 11 via web Favorite Retweet Reply

But two hours later, the paper issued another statement:

An earlier NYT should have been sent to a few subscribers but was sent to many. We regret this error and our earlier communication about it.
Dec 28 via webFavoriteRetweetReply

Minutes later, that statement was amended:

An earlier NYT e-mail should have been sent to a few subscribers but was sent to many. We regret the error.
Dec 28 11 via web Favorite Retweet Reply

The paper's reporters scooped its public relations department, when Brian Stelter, the Times' digital media reporter, posted information to Twitter from his colleague, Amy Chozick, a corporate media reporter:

Today's subscriber email wasn't a hack; it WAS sent by the NYT. RT @amychozick: Should've gone to appx 300 people & went to over 8 mil.
Dec 28 11 via web Favorite Retweet Reply

Chozik posted her updates to the paper's Media Decoder blog.

Elieen Murphy, vice president of corporate communications, later issued this statement by email: 

An email was sent earlier today from The New York Times in error.  This email should have been sent to a very small number of subscribers, but instead was sent to a vast distribution list made up of people who had previously provided their email address to The New York Times. We regret the error. 

It appears that most of the recipients either did not cancel their home delivery subscriptions or were not subscribers.

(Disclosure: The Bay Citizen produces The New York Times’ regional Bay Area Report, which appears in print on Fridays and Sundays as well as on NYTimes.com.)

Social media has been abuzz with colorful commentary about the supposed spam.

The Times' experiment to find out Twitter identities of its subscribers has been a huge success.
Dec 28 11 via pbump.net Favorite Retweet Reply

I just got an NYT email promising to make me "a stallion in the bed chamber" if I start a weekender subscription.
Dec 28 11 via Twitter for iPad Favorite Retweet Reply

Weird how he's so into Western Union now, though. RT @jackshafer: RT @daveweigel: So Arthur Sulzberger ISN'T a Nigerian prince?
Dec 28 11 via TweetDeck Favorite Retweet Reply

Marie McIntosh
Marie McIntosh is the Public Engagement Manager at The Bay Citizen. She also knows a lot about the US Presidents. View Profile
S.F. Peaches
S.F. Peaches
wrote on 12/29/2011 at 1:36 p.m. PST

I still don't know what the big deal was. Okay, I received the email, and felt uneasy because I thought it was a scheme by someone to get credit card numbers. The toll-free telephone number didn't look familiar. The misunderstanding was resolved, though, and we learned it was neither an attempt at identity theft nor a cyber attack. I understand Fox News offered some goofy commentary, but that was expected. The real question is, why can't reasonable people stop talking about this? Maybe it's a slow news week.

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