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Rendering of proposed 49ers stadium in Santa Clara

First the Raiders, now the Niners.

The San Francisco 49ers has chosen a company to sell the naming rights for the proposed stadium in Santa Clara, the team announced Wednesday. The announcement came one the day the Oakland-Alameda County Stadium Authority approved a deal to sell the Coliseum's naming rights to Overstock.com.

Half of the money from that deal, worth $1.2 million a year, will go to the Oakland Raiders.

The 49ers are teaming up with CAA Sports, an entertainment and sports agency, to sell the naming rights for the proposed $937 million stadium.

CAA Sports is a division of Creative Artists Agency, which represents more than 650 athletes in baseball, football, hockey, basketball, soccer, tennis and golf, in addition to coaches, on-air broadcasters, and sports personalities.

The 68,500-seat stadium will be built next to the Great America theme park and is scheduled to open in 2014.