Social Media Coordinator

Reports to: News Editor, The Bay Citizen

About The Bay Citizen:

Founded in January 2010, The Bay Citizen (TBC) is a nonprofit, nonpartisan member- supported news organization. Our mission is to enhance Bay Area civic and community news coverage, stimulate innovation in journalism and foster civic engagement. With support from foundations, philanthropists, and individual members, and in collaboration with the University of California, Berkeleyʼs Journalism School, The New York Times, and other media organizations, we are creating a model for what local, high-quality public service journalism will look like in the future. Our primary distribution channel is online at www.baycitizen.org, as well as in The New York Timesʼ bi-weekly Bay Area Report and, over time, through mobile devices and podcasts. For more information, please visit: www.baycitizen.org.

Position Summary:

The Bay Citizen is looking for a Social Media Coordinator to be based in our offices in downtown San Francisco. This individual will be responsible for our news blog and social media presence including writing, curating and pushing editorial content through blogs, social media and other channels, and supporting business communications goals. The ideal candidate is a high-energy, social media maven and blogger with the desire to expand our editorial presence through various channels. We are excited that our Facebook and Twitter social media presence has hit several important milestones recently and both are poised to grow dramatically over the next year. The Social Media Coordinator will report directly to the News Editor, with a dotted line level of responsibility to the VP Marketing.

Responsibilities Include:

1. Become the voice of TBC in our main news blog and social media channels.
   • Write news blogs, Facebook posts, Tweets.
2. Find new ways to engage our and expand our social media presence dramatically.
   • Participate in discussion as to which tools we may need to expand our social media presence dramatically.
3. Curate and push TBC daily content to other referral news sites.
   • Research new channels that will maximize our online presence, driving traffic to baycitizen.org and dramatically increasing monthly unique visitors and interactions.
   • Work with Editor in Chief and others to manage relationships with large referral sites, negotiating deeper deals where possible to help position TBC as the leading voice in SF Bay Area news.
   • Support business and editorial goals by scheduling communications to drive fan and follower interactions. (quizzes, contests, polls, membership drives, news briefing signup drives, regular monthly events, etc.)
   • Research social media users to deepen understanding of The Bay Citizen’s audiences in all social media and referral channels.
   • Track social trends and discussions of TBC news topics to help inform editorial direction.
   • Teach and coach TBC editorial and other staff how to regularly use social media to promote TBC content. Be the internal evangelist for the importance of social media.
   • Respond regularly to discussion strings from both TBC and personal accounts and help TBC personnel to know when they can jump into the discussions.
   • Develop live and recorded audience discussions on various topics.

Skills Required:

1. 1-3 years experience as social media coordinator and blogger or directly related experience
2. Social Media maven
3. Extensive experience and proven success with content management and audience engagement on Facebook, Twitter, and YouTube as well as referral media sites line Yahoo, Google News, and others
4. Experienced blogger
5. Experience with social media moderation/conversation and analysis/reporting
6. Strong communication, writing and editing skills
7. Ability to take charge of all facets of execution. Must be highly organized and able to prioritize and manage multiple projects simultaneously
8. A positive attitude and openness to developing new expertise and taking on new challenges
9. Ability to thrive in a fast-paced, deadline-based, ever-changing environment
10. Proven ability to communicate effectively between various internal teams
11. Team player with desire to interact with others
12. Excellent organizational and time management skills
13. Ability to work off hours and weekends as necessary
14. Journalism experience and college degree preferred
15. Start-up business experience ideal but not required

If this job description meets your experience and interests, please send your resume and cover letter to jobs@baycitizen.org with the subject heading “Social Media Coordinator”